eBay Protects hill-item aka hit-item Fake Memory Seller Based In Hong Kong. eBay Engages In Risk Management. Profit Rules eBay Members Screwed!

Posted on July 24, 2010 by


eBay continues to shelter and protect fraudulent sellers like hill-item. This seller sells false capacity usb flash drives. A warning was issued at FakeFlashMemory about hit-item. A frauded buyer found the warning and tested the usb flash drive. It was a fake. Advertised as 16GB it was only 3.4 GB, a sub standard factory rejected 4GB flash storage chip.

As requested by the FrankenFlash Project the buyer left negative feedback in an attempt to warn other buyers. Only when frauded buyers leave negative feedback with a reference to SOSFakeFlash is there hope for other buyers to discover the truth. It also permits action against a fake flash memory seller on eBay that usually leads to the seller being shut down once enough eBay members scream!

hill-item aka hit-item - Orginal Feedback

What did eBay do? They removed the comment. This is NOT unusual behavior for eBay.

hill-item aka hit-item - eBay Censor

You see, eBay members have been frauded with false capacity flash memory purchases for over 8 years.

A few years ago, one frauded member researched the internet and discovered the problem was not new. It’s no secret to TechReporters who this eBay member was. eBay was permitting the fraud and people who complained at internet forums didn’t seem to be very effective.

Internet forums did not seem an effective way to combat the issue. So another approach was taken. Eventually those who founded the FrankenFlash project realized it was impossible to counsel so many victims, so the first site was born, SOSFakeFlash.

In the beginning eBay ignored the site.

According to KittyFireFlash, as the site grew in popularity eBay tried a lot of tricks. It didn’t work. The project grew and more sites joined. Some were attacked and don’t exist anymore, but others survived.

Meanwhile SOSFakeFlash continued to document sellers and issue alerts. eBay sellers of fake memory suddenly discovered an avalanche of complaints against them, lots of PayPal claims filed. PayPal and eBay continued to ignore frauded buyers, but the pressure continued to grow.

No matter what fake flash memory sellers, eBay and Paypal tried to do, the presence of SOSFakeFlash continued to grow on the internet and it continues. eBay will now refund buyers, if they complain enough. Still, they don’t address the issue. eBay doesn’t stop the sell of fake flash memory. They won’t. Why? The revenue generated in fees from the sale of fake usb flash drives, mp players and memory cards is just too important. They need the money, desperately.

FakeFlashNews has been monitoring the battle of sites such as SOSFakeFlash and FakeMemorySentinel.

It is clear to us eBay has no intention of putting an end to the sale of fake flash memory. The fraud for eight years involves hundreds of millions in US dollars. They will continue to protect sellers like hill-item. This seller is registered in Hong Kong. He changed his eBay id from hit-item because of negative feedback left by a frauded buyer. This is typical behavior for fraudulent sellers on eBay. eBay permits and even encourages the practice.

When FakeFlashNews publishes in depth details on a fraudulent eBay seller, the heat goes up a notch. Most are suspended shortly afterwards. Sadly frauded buyers are stranded, left on their own. eBay won’t contact them and warn them about purchasing a dangerous item. Yes, mp players, memory cards and usb flash drives digitally altered to lie about their real capacity are just that – dangerous. Files and data disappear once the real size of the flash chip is exceeded. So the issue is not just about losing money, it is about loosing precious information.

According to SOSFakeFlash, many victims do not have a copy or backup of the files they transferred to these items. They lose it all.

KittyFireFlash says seller hill-item formerly known as hit-item is most likely a reincarnated eBay fake flash memory seller. A reincarnated seller is one who has many eBay id’s. When a id is “suspended” by eBay the scam artist just uses another id he has. It goes on and on. eBay does nothing, keeping their eyes closed.

TechReporters doesn’t understand how buyers can spot and track fake flash memory sellers better than eBay. It doesn’t make sense, or does it? eBay does know, they just don’t seem to care.

Why might eBay be only too happy to permit fraud? They are interested in revenue. They need it to stay in business. Competition from other internet sites continues to grow. Money is money.

In the United States there is a saying:

Money talks, bullshit walks.

Ouch! A bit crude, but there is a lot of truth in the saying. Think about it.

There is also something called “Risk Management”. You can believe eBay knows what this means. Do you?

A fraudulent seller for fake flash memory sells: usb flash drives, mp players or memory cards, 2000+ items.

5 eBay members scream, so they are refunded. The other 1995 buyers remain frauded.

Easy to settle with 5 frauded buyers and keep the listing fee revenue generated for the remaining 1995. It is good for eBay. It is good for PayPal. It is good for the reincarnated fake flash memory seller. It goes without saying it is bad for the mainly 1995 buyers.

It’s all about percentages. Do you find this scary? We do!

Are you surprised? If you believe eBay is “all powerful”, there is nothing anyone can do, you are wrong. Read: EBay Ordered to Pay $61 Million in Sale of Counterfeit Goods

eBay is getting closer to the edge, heading toward a class action suit against them. SOSFakeFlash continues to collect information for frauded buyers. If you were frauded in the purchase of a memory card, usb flash drive thumb pen stick or mp player, we advise you report to SOSFakeFlash with your information. Make sure you use your personal email address.

So far they have documented over 1200+ sellers. It’s only a fraction of the sellers who sold fake memory on eBay. At FakeFlashNews, we don’t know of any other site that has documented so many.

Where are the majority of these fraudulent memory sellers registered? Asia.

You will find most are in China and Hong Kong, with a growing presence in Singapore. They usually belong to a counterfeit ring operating on eBay. It is highly organized fraud. It is a business, plain and simple, nothing personal against buyers. The bid prices most pay are in line with the actual cost of the real size of the flash memory chip. They just altered them to meet buyer expectations and market demands. Who wants to buy low true capacity flash memory items these days? The squeeze and shortage for high capacity chips continues and somebody has to unload those defective smaller chips nobody wants to buy.

Most eBay members are just too trusting in eBay. They actually believe eBay “Buyer protection” is real. Nothing is further from the truth. hill-item aka hit-item is just one of many examples.

According to member sites in the FrankenFlash project, the fraud on eBay will continue indefinitely as buyers are just too naive. eBay, PayPal and fake flash memory sellers are counting on this.

It can be stopped. It requires frauded members fight back.

At FakeFlashNews, we believe there is only one way. Increase internet exposure. Frauded buyers need to visit internet forums to spread the message. To use websites and their personal web space to document what happened to them. There is a need for foreign languages to increase visibility. The best way to raise their articles in google ranking is to include a direct link to


The more eBay tries to hide, the more frauded buyers need to expose them. The best arena to fight them and their protection for fraudulent sellers like hill-item aka hit-item is to leverage the internet.

The burning question for TechReporters is this:

Just how much revenue has eBay and PayPal enjoyed from the sale of fake flash memory items such as usb thumb drives, mp players and memory cards in 8 years?

According to SOSFakeFlash the average is about $50,000 per seller. So for about 1200 sellers are on file with SOSFakeFlash that is: $60,000,000 US. They only started collecting information about two years ago. They estimate only 20% of sellers were caught during time period. So add another $60,000,000 US. x 4 to the total. What is the final amount if one added the other six years, not documented or tracked?

eBay has the records and information in their databases. Don’t expect them to share this information. Only the law courts could force eBay to reveal the information. It gets even more complicated. Laws for their home office, laws in buyer countries, laws in the registered seller countries. A complicated international “law” issue confusion. However, if the European Union took on the issue and perhaps Australia and the United States, things could change very quickly. eBay doesn’t like tangling with the EU and the UK for some reason. At one point, they were settling claims with frauded buyers in the UK very quickly, hoping the issue would just disappear in that region. It didn’t so they stopped. Why waste money? The hush up wasn’t working.

If 95% of all listings on eBay for mp players, usb flash drives and memory cards over 8 years have been for false capacity, exactly how much money would eBay earn if they disallowed such listings?

The real truth is shocking. If eBay only allowed listings for true capacity flash memory items, there would be almost no listings for mp players, memory cards or usb flash drives on eBay. Worse still, many off eBay sites that sell genuine capacity would be lower in price.

Now you know why eBay protects sellers like hill-item aka hit-item. Why eBay is currently censoring negative feedback against fraudulent sellers in Asia. It’s not fair. It is not right. It is certainly not operating in “transparency”.

eBay can’t afford to alienate their Asian sellers. If they did, what would eBay have remaining in listings around the world? 20%? 15% or only 10%? It would be the end of eBay. So as frauded buyers for fake flash member purchases fight back, you can expect eBay to resist and do all sorts of things that are wrong. Removing buyer feedback to protect fraudulent sellers is just one of them.

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